Variables Associated with Export Profitability

Warren J Bilkey
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Warren J Bilkey: The University of Wisconsin-Madison

Journal of International Business Studies, 1982, vol. 13, issue 2, 39-55

Abstract: This study is an analysis of variables associated with the profitability of exporting. Such information is useful both for export management and for government agencies that wish to promote business commitment of exporting. The methodology utilizes a multiple regression analysis of data in questionnaire responses from 168 Wisconsin manufacturing firms in 1979. It provides a means for evaluating difficult-to-measure export marketing considerations (such as, export marketing channels, export methods, and foreign dealers support) from the supply-side of the demand-supply equation which can be conceptualized as export marketing analysis from the supply-side.© 1982 JIBS. Journal of International Business Studies (1982) 13, 39–55

Date: 1982
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