Empirical Research in International Marketing: 1976–1982

Gerald Albaum and Robert A Peterson
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Gerald Albaum: University of Oregon
Robert A Peterson: University of Texas at Austin

Journal of International Business Studies, 1984, vol. 15, issue 1, 173 pages

Abstract: This paper reviews empirical research in international marketing published during the period 1976–82. The review focuses on what has been researched and how the research has been conducted. This research is evaluated; a cooperative, multidisciplinary empirical research program in international marketing is then proposed.© 1984 JIBS. Journal of International Business Studies (1984) 15, 161–173

Date: 1984
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