Global Strategic Planning: A Model and Recent Developments

William A Dymsza
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William A Dymsza: Rutgers University

Journal of International Business Studies, 1984, vol. 15, issue 2, 169-183

Abstract: This article develops a comprehensive, dynamic model of strategic planning for multinational corporations. The model depicts many aspects in MNC strategic planning systems, while recognizing that may variations exist among companies. Within the context of the model and experience of companies, certain approaches to competitive assessment, focusing on strategic issues, portfolio planning, and threat/opportunity analysis, are emphasized. Finally, the article examines recent ways in which MNCs have been fine-tuning their strategic planning to deal with rapidly changing global environments, to meet new competition, and to achieve profitability and other goals.© 1984 JIBS. Journal of International Business Studies (1984) 15, 169–183

Date: 1984
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