The External Environment-Strategic Planning Interface: U.S. Multinational Corporate Practices in the 1980s

Charles R Kennedy
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Charles R Kennedy: University of Virginia

Journal of International Business Studies, 1984, vol. 15, issue 2, 99-108

Abstract: This paper presents data collected by structured interviews concerning how external environments analysis and strategic planning are related in major U.S.-based multinational corporations. The research was also undertaken to ascertain why and the extent to which firms have formally institutionalized the external environmental functions since the Iranian revolution.© 1984 JIBS. Journal of International Business Studies (1984) 15, 99–108

Date: 1984
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