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Choosing Between Direct Investment and Licensing: Theoretical Considerations and Empirical Tests

Farok J Contractor
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Farok J Contractor: Rutgers University

Journal of International Business Studies, 1984, vol. 15, issue 3, 167-188

Abstract: This paper focuses on the conditions under which an international firm would expand overseas via the transfer of technology and rights to its own controlled equity affiliates, as opposed to resorting to the “market” by selling its technology to independent foreign licensees. The relative propensity of U.S. firms to use licensing versus equity investment is then examined statistically in regression models using data of the Department of Commerce. A second paper in this series (forthcoming in the Summer 1985 issue) will examine strategic and negotiation issues involved in combining equity investment, licensing and intra-firm trade into one agreement.© 1984 JIBS. Journal of International Business Studies (1984) 15, 167–188

Date: 1984
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