International Competition: The Japanese Challenge

Warren J Keegan
Additional contact information
Warren J Keegan: Pace University

Journal of International Business Studies, 1984, vol. 15, issue 3, 189-193

Abstract: The Japanese success in international competition has attracted much attention. To date, little of this attention has addressed the role of marketing in the Japanese success. This note focuses on the Japanese approach to strategic market planning and its role in contributing to the competitive strength of Japanese enterprise.The author identifies the major elements of the Japanese approach and concludes that there is nothing new in Japanese marketing. The Japanese advantage is not in secret or esoteric knowledge or techniques, but rather in simply practicing what is known and avoiding the seduction attraction of simplistic solutions or “fixes.” The author concludes that it is important for Western companies to get back to the basics: thorough application of known principles and procedures, action, and hard work. The Japanese approach also raises the issue of appropriate national policy in the area of government/business relations and “industrial policy.”© 1984 JIBS. Journal of International Business Studies (1984) 15, 189–193

Date: 1984
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.palgrave-journals.com/jibs/journal/v15/n3/pdf/8490502a.pdf Link to full text PDF (application/pdf)
http://www.palgrave-journals.com/jibs/journal/v15/n3/full/8490502a.html Link to full text HTML (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jintbs:v:15:y:1984:i:3:p:189-193

Ordering information: This journal article can be ordered from
http://www.springer. ... nt/journal/41267/PS2

Access Statistics for this article

Journal of International Business Studies is currently edited by John Cantwell

More articles in Journal of International Business Studies from Palgrave Macmillan, Academy of International Business
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().