International Strategies of Non-Dominant Firms
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Briance Mascarenhas: Rice University
Journal of International Business Studies, 1986, vol. 17, issue 1, 1-25
There has been a growing interest in how follower firms can compete with industry leaders. This article documents the use of international strategies by some non-dominant firms to avoid direct competition with industry leaders. Twenty-five cases of international strategies used by non-dominant firms in a variety of industries were cluster analyzed to identify common strategies. Seven different strategies were identified together with their attendant firm characteristics, stage of industry internationalization, and underlying competitive logic.© 1986 JIBS. Journal of International Business Studies (1986) 17, 1–25
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