A Cross-National Comparison of Consumer Research Measures
Ravi Parameswaran and
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Ravi Parameswaran: Oakland University
Attila Yaprak: Wayne State University
Journal of International Business Studies, 1987, vol. 18, issue 1, 35-49
The impact of three factors that affect the psychometric rigor of cross-national consumer research comparisons is measured in this study. Conclusions are also drawn about the interactions among these factors and the resultant deterioration in the psychometric quality of the data.The cross-national consumer research instrument is sensitive to the nature of the attitudinal constructs, the nationality of the respondents, and the country-of-origin effects examined in the research. The instrument is also sensitive to lower-order interactions between these factors. The authors conclude by discussing ways to facilitate more rigorous cross-national comparisons.© 1987 JIBS. Journal of International Business Studies (1987) 18, 35–49
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