Simulating Multinational Business

Clifford N Smith and Marshall H Whithed

Journal of International Business Studies, 1970, vol. 1, issue 2, 15-20

Abstract: The basic disciplines of business schools—accounting, finance, management, marketing, and production—generally do not emphasize the environmental warp of firms operating abroad, with the consequence that students are often inadequately prepared for the subtle differences which foreign environmental features may have upon a given business decision. We believe that these special problems of multinational business can be presented to novices most effectively by simulation techniques.© 1970 JIBS. Journal of International Business Studies (1970) 1, 15–20

Date: 1970
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