An Empirical Analysis of the Integration-Responsiveness Framework in Global Industries

Kendall Roth and Allen J Morrison
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Kendall Roth: University of South Carolina
Allen J Morrison: University of Western Ontario

Journal of International Business Studies, 1990, vol. 21, issue 4, 564 pages

Abstract: In this study, business competing in global industries were categorized into three groups according to the integration responsiveness framework for conceptualizing industry pressures confronting business competing internationally. Using this framework, contextual conditions associated with each group were examined. Competitive attributes distinguishing each group were then identified to clarify alternate business-level strategies for competing within a global industry context. Beyond providing additional insight into the nature of competition in global industries, several broad extensions to the integration-responsiveness framework are suggested.© 1990 JIBS. Journal of International Business Studies (1990) 21, 541–564

Date: 1990
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