Competition in Global Markets: A Case Study of American and Japanese Competition in the British Market

Peter Doyle, John Saunders and Veronica Wong
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Peter Doyle: University of Warwick
John Saunders: Loughborough University
Veronica Wong: University of Warwick

Journal of International Business Studies, 1992, vol. 23, issue 3, 419-442

Abstract: The results of a three-year study of the objectives, strategies and organization of American subsidiaries are presented. Their operations are compared against a matched sample of competitive British and Japanese subsidiaries. American subsidiaries were found to be less ambitious, more orientated towards delivering short-term profit performance and less adapted to local market conditions than their Japanese competitors. Over the five-year period, only one in three U.S. subsidiaries exhibited successful profit and market performance, against more than three out of four Japanese subsidiaries.© 1992 JIBS. Journal of International Business Studies (1992) 23, 419–442

Date: 1992
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