The Globalization of Service Multinationals in the “Triad” Regions: Japan, Western Europe and North America

Jiatao Li and Stephen Guisinger
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Jiatao Li: University of Hawaii at Manoa
Stephen Guisinger: University of Texas at Dallas

Journal of International Business Studies, 1992, vol. 23, issue 4, 675-696

Abstract: In this study we empirically investigate the determinants of foreign direct investment of service multinationals based in the “triad” regions: Japan, Western Europe and North America. Foreign investment decisions of 168 of the largest service firms in nine service industries over the period 1976-1986 are analyzed and hypotheses that are developed based on findings of manufacturing FDI and studies of single service industries are tested using a logistic regression model. The applicability of the MNE-FDI theories to service MNEs is tested empirically over a broad range of MNE home countries and service industries. Differences in the international behavior of service MNEs based in different countries are uncovered and analyzed.© 1992 JIBS. Journal of International Business Studies (1992) 23, 675–696

Date: 1992
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