Implementing Global Strategy: Characteristics of Global Subsidiary Mandates

Kendall Roth and Allen J Morrison
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Kendall Roth: The University of South Carolina
Allen J Morrison: Thunderbird-AGSIM

Journal of International Business Studies, 1992, vol. 23, issue 4, 715-735

Abstract: Implementing a global strategy requires coordinating subsidiary activities across country locations. The assumption often made is that such coordination must be managed at headquarters. However, an alternate approach is decentralized-centralized responsibilities in which different subsidiaries within the multinational are given worldwide mandates to manage specific products or products lines. This study identifies subsidiary characteristics that are associated with receiving a global mandate by examining foreign subsidiaries located in France, Germany, Japan, U.K., U.S., and Canada.© 1992 JIBS. Journal of International Business Studies (1992) 23, 715–735

Date: 1992
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