Contributing to an International Business Curriculum: An Approach from the Flank

Raymond Vernon

Journal of International Business Studies, 1994, vol. 25, issue 2, 215-227

Abstract: I have an uneasy feeling that, in responding to the invitation of JIBS' editors to recount how I stumbled into the field of international business, I am providing very sparse fare for many of JIBS' readers, particularly for those who want to gain hints of what it takes to make a success in the teaching of international business. But I could not resist the editors' challenge to look back at my years as a teacher of international business from 1959 to 1978, in order to learn perhaps for the first time what the experience may have taught me.© 1994 JIBS. Journal of International Business Studies (1994) 25, 215–227

Date: 1994
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