Is There a Relationships Between a Geocentric Mind-Set and Multinational Strategy?
Stephen J Kobrin
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Stephen J Kobrin: The Wharton School
Journal of International Business Studies, 1994, vol. 25, issue 3, 493-511
This paper operationalizes and tests relationships between a geocentric managerial mind-set, geographic scope and the structural and strategic characteristics of firms and industries. Relationships are tested using data from a survey of senior corporate international HRM managers of large, U.S.-based, manufacturing multinationals. An index of a geocentric mind-set is found to correlated with geographic scope and various aspects of IHRM policy and practice; however, no relationship is found with measures of multinational strategy or organizational structure. The paper concludes with a speculative hypothesis: development of a geocentric mind-set may relate to the information or knowledge intensity of the firm rather than its position on the strategic continuum.© 1994 JIBS. Journal of International Business Studies (1994) 25, 493–511
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