Customer Evaluation of Products in a Global Market
Additional contact information
Saeed Samiee: The University of Tulsa
Journal of International Business Studies, 1994, vol. 25, issue 3, 579-604
Marketing scholars' interest in the influence of source countries on product evaluations has intensified during the past twenty-five years. As this research tradition has evolved, the literature has gradually gained more depth and sophistication. Nevertheless, research in this area lacks a common conceptual framework. Furthermore, research priorities with regard to the role of this area of inquiry within the broader field of consumer behavior, marketing and general business decisions have not been made clear. This article rationalizes the buying decision processes within the context of source-country influences and offers a conceptual framework for further development. In addition, it links country-level considerations to firm-level decisionmaking, thus providing a foundation for meaningful managerial decisions.© 1994 JIBS. Journal of International Business Studies (1994) 25, 579–604
References: Add references at CitEc
Citations: View citations in EconPapers (42) Track citations by RSS feed
Downloads: (external link)
http://www.palgrave-journals.com/jibs/journal/v25/n3/pdf/8490213a.pdf Link to full text PDF (application/pdf)
http://www.palgrave-journals.com/jibs/journal/v25/n3/full/8490213a.html Link to full text HTML (text/html)
Access to full text is restricted to subscribers.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:pal:jintbs:v:25:y:1994:i:3:p:579-604
Ordering information: This journal article can be ordered from
http://www.springer. ... nt/journal/41267/PS2
Access Statistics for this article
Journal of International Business Studies is currently edited by John Cantwell
More articles in Journal of International Business Studies from Palgrave Macmillan, Academy of International Business
Bibliographic data for series maintained by Sonal Shukla ().