Economics at your fingertips  

Customer Evaluation of Products in a Global Market

Saeed Samiee
Additional contact information
Saeed Samiee: The University of Tulsa

Journal of International Business Studies, 1994, vol. 25, issue 3, 579-604

Abstract: Marketing scholars' interest in the influence of source countries on product evaluations has intensified during the past twenty-five years. As this research tradition has evolved, the literature has gradually gained more depth and sophistication. Nevertheless, research in this area lacks a common conceptual framework. Furthermore, research priorities with regard to the role of this area of inquiry within the broader field of consumer behavior, marketing and general business decisions have not been made clear. This article rationalizes the buying decision processes within the context of source-country influences and offers a conceptual framework for further development. In addition, it links country-level considerations to firm-level decisionmaking, thus providing a foundation for meaningful managerial decisions.© 1994 JIBS. Journal of International Business Studies (1994) 25, 579–604

Date: 1994
References: Add references at CitEc
Citations: View citations in EconPapers (42) Track citations by RSS feed

Downloads: (external link) Link to full text PDF (application/pdf) Link to full text HTML (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from
http://www.springer. ... nt/journal/41267/PS2

Access Statistics for this article

Journal of International Business Studies is currently edited by John Cantwell

More articles in Journal of International Business Studies from Palgrave Macmillan, Academy of International Business
Bibliographic data for series maintained by Sonal Shukla ().

Page updated 2019-06-04
Handle: RePEc:pal:jintbs:v:25:y:1994:i:3:p:579-604