The Importance of International Business to The Strategic Agenda of U.S. CEOs
Richard C Hoffman and
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Richard C Hoffman: Salisbury State University
C Gopinath: University of Delaware
Journal of International Business Studies, 1994, vol. 25, issue 3, 625-637
The growth of international business (IB) and concerns about the relevance of IB research indicate the need for managerial input on the topic. A survey of 108 U.S. CEOs reveals that IB issues are an important part of their strategic agenda. Four types of IB issues are identified which reveal that American CEOs appear to be taking a proactive stance regarding the international arena. The CEOs were also found to hold diverse perceptions of IB issues. The implications of these findings are discussed© 1994 JIBS. Journal of International Business Studies (1994) 25, 625–637
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