Transnational Joint Ventures Between UK and EU Manufacturing Companies and the Structure of Competition
Andrew I Millington and
Brian T Bayliss
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Andrew I Millington: University of Bath
Brian T Bayliss: University of Bath
Journal of International Business Studies, 1995, vol. 26, issue 2, 239-254
This paper analyses both the incidence and motivation for transnational joint ventures between UK and EU companies in relation to the structure of competition. It is based on a survey of 812 UK manufacturing PLCs and case studies in forty-six companies with a total of sixty-nine joint ventures. The results highlight the importance of transnational JVs in the EU and suggest that they are unlikely to have significantly reduced the level of competition in the Union. The motivations which underlie these ventures can be broken into two groups. Large firms under JVs in response to competitive pressures within an increasingly unified single market. Small and medium-sized firms undertake JVs in order to penetrate discrete national markets.© 1995 JIBS. Journal of International Business Studies (1995) 26, 239–254
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