An Empirical Analysis of the Integration-Responsiveness Framework: U.S. Construction Equipment Industry Firms in Global Competition
Julius H Johnson
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Julius H Johnson: University of Missouri
Journal of International Business Studies, 1995, vol. 26, issue 3, 621-635
In this study, businesses competing as part of the global U.S. construction equipment industry were categorized into three subgroups according to the integration-responsiveness framework (I-R) in an attempt to further understand industry pressures confronting businesses that compete internationally. The results show that three generic strategies suggested by the I-R framework do appear in a single industry context: globally integrated, locally responsive and multifocal. Beyond providing additional insight into the nature of competition in a “single global industry,” several broad extensions to the integration-responsiveness framework are suggested.© 1995 JIBS. Journal of International Business Studies (1995) 26, 621–635
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