Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S

Robert Schooler

Journal of International Business Studies, 1971, vol. 2, issue 1, 80 pages

Abstract: When entering foreign markets, sellers face quotas, tariffs, and non-tariff barriers. In addition, they may face an intangible barrier in the form of consumer bias on the basis of product origin. Since 1965 several articles have appeared dealing with bias phenomena and with the efficacy of marketing strategies designed to avoid, accommodate, or circumvent consumers' negative predispositions.© 1971 JIBS. Journal of International Business Studies (1971) 2, 71–80

Date: 1971
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