Australian and Japanese Value Stereotypes: A two Country Study

Geoffrey N Soutar, Richard Grainger and Pamela Hedges
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Geoffrey N Soutar: Edith Cowan University
Richard Grainger: Curtin University of Technology
Pamela Hedges: Curtin University of Technology

Journal of International Business Studies, 1999, vol. 30, issue 1, 203-216

Abstract: Australians and Japanese working in Australian and Japanese organizations in both countries were involved in a research project that estimated stereotypical views of national culture. Respondents rated the importance of cultural values in Australia and Japan using the List of Values (LOV) instrument. The results of a discriminant analysis suggested that potentially detrimental misunderstandings about their respective cultures may exist between Australians and Japanese engaged in mutual international business.© 1999 JIBS. Journal of International Business Studies (1999) 30, 203–216

Date: 1999
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