Exchange Rate Pass-Through and International Pricing Strategy: A Conceptual Framework and Research Propositions

Terry Clark, Masaaki Kotabe and Dan Rajaratnam
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Terry Clark: Southern Illinois University
Masaaki Kotabe: Temple University
Dan Rajaratnam: Baylor University

Journal of International Business Studies, 1999, vol. 30, issue 2, 249-268

Abstract: The extent to which exchange rate fluctuations affect international prices is called “exchange rate pass-through.” This paper develops a conceptual model in explaining how exchange rate fluctuations are channeled into international pricing strategy, and offers research propositions. Our model posits that the extent of exchange rate pass-through in international pricing is affected by the firm's pricing orientation, performance orientation, distribution policy, and brand equity, as well as by exchange rate uncertainty and competitive symmetry.© 1999 JIBS. Journal of International Business Studies (1999) 30, 249–268

Date: 1999
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