A Framework for Culture Assessment

Tomasz Lenartowicz and Kendall Roth
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Tomasz Lenartowicz: The University of Texas at Austin
Kendall Roth: University of South Carolina

Journal of International Business Studies, 1999, vol. 30, issue 4, 798 pages

Abstract: Understanding the nature and influences of culture is central to international business. Such inquiry presupposes knowing that the cultural grouping(s) of a study is a valid unit of analysis, which is critical in that the estimation of culture effects can vary based on the unit definition. Unfortunately, perhaps out of convenience, international studies often simply use a country-based definition of culture. In a desire to facilitate further development in understanding culture effects, in this paper, we propose a framework by which valid cultural groupings may be assessed.© 1999 JIBS. Journal of International Business Studies (1999) 30, 781–798

Date: 1999
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