Is Dunning's Eclectic Framework Descriptive Or Normative?

Lance Eliot Brouthers, Keith D Brouthers and Steve Werner
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Lance Eliot Brouthers: University of Texas at San Antonio
Keith D Brouthers: East London Business School, University of East London
Steve Werner: University of Houston

Journal of International Business Studies, 1999, vol. 30, issue 4, 844 pages

Abstract: Can Dunning's OLI (Ownership, Location, Internalization) framework be used to predict the best performing international entry modes or merely the most commonly selected modes? Using data from German and Dutch firms investing in Central and Eastern Europe, we investigate the relationship between Dunning's OLI variables, entry mode selection and managerial satisfaction with firm performance. We found empirical support for Dunning's framework as both a descriptive and a normative model.© 1999 JIBS. Journal of International Business Studies (1999) 30, 831–844

Date: 1999
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