Organizational Learning About New International Markets: Exploring the Internal Transfer of Local Market Knowledge

Michael D Lord and Annette L Ranft
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Michael D Lord: Wake Forest University
Annette L Ranft: Wake Forest University

Journal of International Business Studies, 2000, vol. 31, issue 4, 573-589

Abstract: This study examines the transfer of local market knowledge within the diversified firm as its divisions expand into a new host country. Within the U.S.-based corporations in our sample, both the nature of local market knowledge itself and differences in organizational structures significantly influence the extent of internal knowledge transfer among divisions. The results suggest that as firms expand into new international markets, their organizational learning processes differ significantly.© 2000 JIBS. Journal of International Business Studies (2000) 31, 573–589

Date: 2000
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