Attitudes Toward Cooperative Strategies: A Cross-Cultural Analysis of Entrepreneurs

H Kevin Steensma, Louis Marino and K Mark Weaver
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H Kevin Steensma: University of Washington
Louis Marino: The University of Alabama
K Mark Weaver: The University of Alabama

Journal of International Business Studies, 2000, vol. 31, issue 4, 609 pages

Abstract: Because entrepreneurs mature within a societal context, their attitudes toward cooperation are likely to be influenced by the underlying values of their society. Using a seven-nation sample, we find that entrepreneurs from feminine, collective, and uncertainty-avoiding societies have a greater appreciation for the strategic importance of cooperative strategies than their counterparts. Moreover, entrepreneurs from feminine societies place greater emphasis on partner commonality in terms of objectives and values to ensure cooperative success, whereas those from individualistic societies emphasize contractual safeguards.© 2000 JIBS. Journal of International Business Studies (2000) 31, 591–609

Date: 2000
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