Cross-National Empirical Generalization in Business Services Buying Behavior

Douglas Bowman, John U Farleyn and David C Schmittlein
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Douglas Bowman: Emory University
John U Farleyn: China-Europe International Business School and Dartmouth College
David C Schmittlein: University of Pennsylvania

Journal of International Business Studies, 2000, vol. 31, issue 4, 667-685

Abstract: We examine cross-national generalization of the relative importance of factors that affect supplier selection and level of usage for global business services providers. Tests indicate that the majority of the response coefficients for a model of foreign exchange markets are equal across the four countries studied – U.S., Canada, U.K., and Germany. Inter-country differences in buyer response seem most related to competitiveness and identifiable country-specific institutional factors.© 2000 JIBS. Journal of International Business Studies (2000) 31, 667–685

Date: 2000
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