Do Company Strategies and Structures Converge in Global Markets? Evidence from the Computer Industry

Geert Duysters () and John Hagedoorn

Journal of International Business Studies, 2001, vol. 32, issue 2, 347-356

Abstract: This note examines isomorphism and diversity in a global industry. We study how the ongoing internationalisation process has affected companies from various regions of the world. Empirical research is focussed on the international computer industry. We find that companies in this sector have become more divergent and that there is little evidence of a process of isomorphism.© 2001 JIBS. Journal of International Business Studies (2001) 32, 347–356

Date: 2001
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