Cultural Adaptation of Business Expatriates in the Host Marketplace

Sunkyu Jun, James W Gentry and Yong J Hyun
Additional contact information
Sunkyu Jun: Hannam University
James W Gentry: University of Nebraska
Yong J Hyun: Ajou University

Journal of International Business Studies, 2001, vol. 32, issue 2, 369-377

Abstract: Satisfaction with the host culture has been found to influence the expatriate's commitment to the local operation and to the parent company. This paper investigates the role that the expatriate's consumer experiences play in the determination of his/her satisfaction with the new culture. Market alienation has a negative effect on satisfaction, but it is reduced by participation in the host marketplace. Further, cultural knowledge was not found to be directly related to satisfaction with the host culture, but rather was related indirectly through its association with participation in the host marketplace.© 2001 JIBS. Journal of International Business Studies (2001) 32, 369–377

Date: 2001
References: Add references at CitEc
Citations: View citations in EconPapers (13)

Downloads: (external link)
http://www.palgrave-journals.com/jibs/journal/v32/n2/pdf/8490958a.pdf Link to full text PDF (application/pdf)
http://www.palgrave-journals.com/jibs/journal/v32/n2/full/8490958a.html Link to full text HTML (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jintbs:v:32:y:2001:i:2:p:369-377

Ordering information: This journal article can be ordered from
http://www.springer. ... nt/journal/41267/PS2

Access Statistics for this article

Journal of International Business Studies is currently edited by John Cantwell

More articles in Journal of International Business Studies from Palgrave Macmillan, Academy of International Business
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().