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Choice Between Non-Equity Entry Modes: An Organizational Capability Perspective

M Krishna Erramilli, Sanjeev Agarwal and Chekitan S Dev
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M Krishna Erramilli: Nanyang Technological University
Sanjeev Agarwal: Iowa State University
Chekitan S Dev: Cornell University

Journal of International Business Studies, 2002, vol. 33, issue 2, 223-242

Abstract: Many studies have examined the choice between different types of equity and non-equity modes; however, none has focused on the choice between different types of non-equity modes that service firms employ routinely. This study develops a theoretical framework based on the “organizational capability” perspective to explain the choice between two non-equity modes— franchising and management-service contracts. While previous studies are based on the premise that foreign market entrants choose a mode—equity or non-equity—that offers them most control given their particular circumstances, the premise of this study is that foreign entrants choose a non-equity mode that, in addition, offers effective transfer of the firm's capabilities to the host-country venture.© 2002 JIBS. Journal of International Business Studies (2002) 33, 223–242

Date: 2002
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