Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses' Self-presentations

Isabelle Maignan and David A Ralston
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Isabelle Maignan: University of Nijmegen
David A Ralston: University of Oklahoma

Journal of International Business Studies, 2002, vol. 33, issue 3, 497-514

Abstract: The paper compares the extent and content of businesses' communications about corporate social responsibility (CSR) in France, the Netherlands, the U.K., and the U.S. In particular, the study investigates the nature of CSR principles, processes, and stakeholder issues discussed in web pages. The results show that businesses in the four countries do not display the same eagerness to appear as socially responsible and employ diverse means to convey social responsibility images.© 2002 JIBS. Journal of International Business Studies (2002) 33, 497–514

Date: 2002
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