Investors' valuation of global product design and development

Kalu Ojah and L Monplaisir
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L Monplaisir: Industrial & Manufacturing Engineering Department, Wayne State University, Detroit, USA

Journal of International Business Studies, 2003, vol. 34, issue 5, 457-472

Abstract: Stock price responses to 170 announcements about global product design and development (GPDD) by NYSE, AMEX, and Nasdaq firms are significantly positive. This indicates that GPDD, which is fast becoming a strategic initiative of choice for multinational firms in the face of globalization and short time-to-market, is value-enhancing. The value enhancement is strong when announcing firms have a high level of information technology/systems infrastructure and a wide geographical spread of operation, and respond aggressively to their peers' strategic initiatives. Further, cross-sectional analyses show that firms' product market structure, their peers' competitive strategy posture, and whether they produce a good or a service, jointly determine the variation of excess returns attributable to global product development. Journal of International Business Studies (2003) 34, 457–472. doi:10.1057/palgrave.jibs.8400049

Date: 2003
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