Culture and international business: recent advances and their implications for future research

Kwok Leung, Rabi S Bhagat, Nancy R Buchan, Miriam Erez and Cristina B Gibson
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Kwok Leung: Department of Management, City University of Hong Kong, Kowloon, Hong Kong
Rabi S Bhagat: University of Memphis, Memphis, TN, USA
Nancy R Buchan: University of Wisconsin, Madison, WI, USA
Miriam Erez: Technion-Israel Institute of Technology, Haifa, Israel
Cristina B Gibson: University of California, Irvine, CA, USA

Journal of International Business Studies, 2005, vol. 36, issue 4, 357-378

Abstract: The paper provides a state-of-the-art review of several innovative advances in culture and international business (IB) to stimulate new avenues for future research. We first review the issues surrounding cultural convergence and divergence, and the processes underlying cultural changes. We then examine novel constructs for characterizing cultures, and how to enhance the precision of cultural models by pinpointing when cultural effects are important. Finally, we examine the usefulness of experimental methods, which are rarely used by IB researchers. Implications of these path-breaking approaches for future research on culture and IB are discussed. Journal of International Business Studies (2005) 36, 357–378. doi:10.1057/palgrave.jibs.8400150

Date: 2005
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