Adaptation and performance in foreign markets: evidence of systematic under-adaptation

Douglas Dow
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Douglas Dow: Melbourne Business School, The University of Melbourne, Carlton, Victoria, Australia

Journal of International Business Studies, 2006, vol. 37, issue 2, 212-226

Abstract: Past empirical studies have yielded ‘no consistent relationship between strategy adaptation and firm performance’. These inconclusive results may be partially due to a bias amongt managers to under-adapt their host market strategies. This paper presents the results of the second stage of a longitudinal study identifying a potential status quo bias among exporters, leading to systematic under-adaptation. Journal of International Business Studies (2006) 37, 212–226. doi:10.1057/palgrave.jibs.8400189

Date: 2006
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