Examining the cross-national applicability of multi-item, multi-dimensional measures using generalizability theory

S Durvasula, R G Netemeyer, J C Andrews and S Lysonski
Additional contact information
S Durvasula: College of Business Administration, Marquette University, Milwaukee, WI, USA
R G Netemeyer: McIntire School of Commerce, University of Virginia, Virginia, USA
J C Andrews: Department Of Marketing, Marquette University, Milwaukee, WI, USA
S Lysonski: Department Of Marketing, Marquette University, Milwaukee, WI, USA

Journal of International Business Studies, 2006, vol. 37, issue 4, 469-483

Abstract: Establishing the applicability of multi-item measures is important for making valid inferences when testing theories cross-nationally. Typically, researchers have relied upon the tenets of classical measurement theory (CT) using confirmatory factor model invariance testing to conclude that a unidimensional measure is applicable across countries. However, two important issues remain unresolved via CT techniques: (1) if the measure is found not to be invariant, CT tells us little as to why the measure varies across countries; and (2) if the measure is multi-dimensional, what factors affect its cross-national applicability? Our research seeks to address these issues and the cross-national measurement applicability of multi-dimensional scales via generalizability theory (GT). In this paper, we use a cross-national data set and simulated data sets to demonstrate the usefulness of GT to cross-national multi-dimensional measurement. Journal of International Business Studies (2006) 37, 469–483. doi:10.1057/palgrave.jibs.8400210

Date: 2006
References: Add references at CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
http://www.palgrave-journals.com/jibs/journal/v37/n4/pdf/8400210a.pdf Link to full text PDF (application/pdf)
http://www.palgrave-journals.com/jibs/journal/v37/n4/full/8400210a.html Link to full text HTML (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jintbs:v:37:y:2006:i:4:p:469-483

Ordering information: This journal article can be ordered from
http://www.springer. ... nt/journal/41267/PS2

Access Statistics for this article

Journal of International Business Studies is currently edited by John Cantwell

More articles in Journal of International Business Studies from Palgrave Macmillan, Academy of International Business
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().