R&D intensity and international joint venture performance in an emerging market: moderating effects of market focus and ownership structure

Yan Zhang, Haiyang Li, Michael A Hitt and Geng Cui
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Yan Zhang: Jesse H. Jones Graduate School of Management, Rice University, Houston, TX, USA
Haiyang Li: Jesse H. Jones Graduate School of Management, Rice University, Houston, TX, USA
Michael A Hitt: Department of Management, Texas A&M University, College Station, TX, USA
Geng Cui: Department of Marketing and International Business, Lingnan University, Hong Kong

Journal of International Business Studies, 2007, vol. 38, issue 6, 944-960

Abstract: In this study we examine the contingent relationship between R&D intensity and performance of international joint ventures (IJVs) in an emerging market context. Based on Teece's (1986) arguments regarding the appropriability of innovation, we identify two types of appropriability hazard related to IJVs’ R&D activities in this context: local-market-related and local-partner-related hazards. We argue that a positive relationship between R&D intensity and IJV performance is more likely to occur if these appropriability hazard can be mitigated. Results using a sample of manufacturing IJVs in China provide support for these arguments. We find that R&D intensity is positively related to performance in export market-focused IJVs but not in local market-focused IJVs. In addition, using a configuration approach, we find that R&D intensity is positively related to performance in IJVs that have an export market focus and in which the multinational companies (MNCs) have a majority ownership, but not in other market focus-ownership structure configurations. These findings contribute to our knowledge of R&D activities of MNCs’ overseas subsidiaries. Journal of International Business Studies (2007) 38, 944–960. doi:10.1057/palgrave.jibs.8400301

Date: 2007
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