The role of past performance in export ventures: a short-term reactive approach

Luis Lages (), Sandy D Jap and David A Griffith
Additional contact information
Sandy D Jap: Goizueta Business School, Emory University, Atlanta, USA
David A Griffith: Eli Broad Graduate School of Business, Michigan State University, East Lansing, USA

Journal of International Business Studies, 2008, vol. 39, issue 2, 304-325

Abstract: This paper employs organizational learning theory to examine the short-term effect of past export performance, and internal (management) and external (market) forces on marketing strategy adaptation and current export performance. Results from a survey of over 500 export managers indicate that current-period performance improvement (in terms of performance achievement, export intensity, and performance satisfaction in the current year) is influenced by the firm's commitment to exporting. Further, the authors found that while performance satisfaction feeds performance improvement in the following year, both the previous year's export intensity and export performance achievement produce a negative impact on current-period performance improvement. More importantly, the level of development in the export market facilitates marketing strategy adaptation in the short term, as does export intensity in the previous year. However, satisfaction with previous-year performance negatively influences the degree of distribution adaptation. Implications for international business researchers and practitioners are also discussed. Journal of International Business Studies (2008) 39, 304–325. doi:10.1057/palgrave.jibs.8400339

Date: 2008
References: Add references at CitEc
Citations: View citations in EconPapers (74)

Downloads: (external link)
http://www.palgrave-journals.com/jibs/journal/v39/n2/pdf/8400339a.pdf Link to full text PDF (application/pdf)
http://www.palgrave-journals.com/jibs/journal/v39/n2/full/8400339a.html Link to full text HTML (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jintbs:v:39:y:2008:i:2:p:304-325

Ordering information: This journal article can be ordered from
http://www.springer. ... nt/journal/41267/PS2

Access Statistics for this article

Journal of International Business Studies is currently edited by John Cantwell

More articles in Journal of International Business Studies from Palgrave Macmillan, Academy of International Business
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().