An assessment of the measurement of performance in international business research

G Tomas M Hult, David J Ketchen, David A Griffith, Brian R Chabowski, Mary K Hamman, Bernadine Johnson Dykes, Wesley A Pollitte and S Tamer Cavusgil
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G Tomas M Hult: Eli Broad Graduate School of Management, Michigan State University, East Lansing, MI, USA
David J Ketchen: Auburn University, Auburn, USA
David A Griffith: Eli Broad Graduate School of Management, Michigan State University, East Lansing, MI, USA
Brian R Chabowski: University of Tulsa, Tulsa, USA
Mary K Hamman: Eli Broad Graduate School of Management, Michigan State University, East Lansing, MI, USA
Bernadine Johnson Dykes: Eli Broad Graduate School of Management, Michigan State University, East Lansing, MI, USA
Wesley A Pollitte: Eli Broad Graduate School of Management, Michigan State University, East Lansing, MI, USA
S Tamer Cavusgil: Eli Broad Graduate School of Management, Michigan State University, East Lansing, MI, USA

Journal of International Business Studies, 2008, vol. 39, issue 6, 1064-1080

Abstract: A sizeable body of international business (IB) research is devoted to building knowledge about the determinants of organizational performance. A key precursor to accurately diagnosing why some organizations succeed in the international marketplace while others struggle is operationalizing performance appropriately. Yet, to date, no systematic investigation has considered how well IB research measures performance. We examine the measurement of performance in 96 articles published in the Academy of Management Journal, Administrative Science Quarterly, Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Management Science, Organization Science, and the Strategic Management Journal between 1995 and 2005. The findings reveal that most studies do not measure performance in a manner that captures the multifaceted nature of the construct. We describe the implications of these results, and offer suggestions for improving future practice. Journal of International Business Studies (2008) 39, 1064–1080. doi:10.1057/palgrave.jibs.8400398

Date: 2008
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