Understanding consumer animosity in an international crisis: nature, antecedents, and consequences

Siew Meng Leong, Joseph A Cote, Swee Hoon Ang, Soo Jiuan Tan, Kwon Jung, Ah Keng Kau and Chanthika Pornpitakpan
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Siew Meng Leong: Department of Marketing, NUS Business School, National University of Singapore, Singapore, Republic of Singapore
Joseph A Cote: Washington State University, Vancouver, USA
Swee Hoon Ang: Department of Marketing, NUS Business School, National University of Singapore, Singapore, Republic of Singapore
Soo Jiuan Tan: Department of Marketing, NUS Business School, National University of Singapore, Singapore, Republic of Singapore
Kwon Jung: KDI School of Public Policy and Management, Korea
Ah Keng Kau: Department of Marketing, NUS Business School, National University of Singapore, Singapore, Republic of Singapore
Chanthika Pornpitakpan: Faculty of Business Administration, University of Macau, China

Journal of International Business Studies, 2008, vol. 39, issue 6, 996-1009

Abstract: The nature, antecedents, and consequences of consumer animosity during the 1997 Asian economic crisis are investigated, based on a large-scale survey of 2000 adult consumers representative of five affected nations (Indonesia, Malaysia, Singapore, South Korea, and Thailand). An animosity model was developed and tested with the US and Japan as target countries. As predicted, stable and situational animosity reduced willingness to buy products from a perceived hostile national entity. Affective evaluations and cognitive judgments were negatively influenced by situational animosity but not by stable animosity. As expected, situational animosity was increased by external attribution, perceived external control, and stable animosity. Implications of these findings are discussed, and directions for future research suggested. Journal of International Business Studies (2008) 39, 996–1009. doi:10.1057/palgrave.jibs.8400392

Date: 2008
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