Qualitative research for international business

Yves Doz
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Yves Doz: INSEAD, Boulevard de Constance, Fontainebleau Cedex, France

Journal of International Business Studies, 2011, vol. 42, issue 5, 582-590

Abstract: Qualitative research in international business has been rare, the main research streams of the field relying more on quantitative methods. This paper first outlines why qualitative research has been scant. It then presents areas, such as theory building, where qualitative research could make a substantial contribution. Third, it reviews approaches to high standards of qualitative research and criteria for evaluating qualitative research. Finally, some possible research areas where qualitative research might prove fruitful are suggested.

Date: 2011
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