Multinationals and corporate social responsibility in host countries: Does distance matter&quest

Joanna Tochman Campbell, Lorraine Eden () and Stewart R Miller
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Joanna Tochman Campbell: Department of Management, Mays Business School, Texas A&M University, College Station, USA
Stewart R Miller: Department of Management, College of Business, University of Texas at San Antonio, USA

Journal of International Business Studies, 2012, vol. 43, issue 1, 84-106

Abstract: Prior studies have found that foreign affiliates of multinational enterprises (MNEs) suffer from liability of foreignness (LOF). Foreign affiliates may be able to improve their social legitimacy and overcome LOF by demonstrating social commitment to host-country constituents through corporate social responsibility (CSR). If LOF is positively related to the distance between the home and host countries, and CSR activities confer social legitimacy benefits on foreign affiliates, we should expect CSR activities and distance to be positively related. However, we argue that, despite this potential motivation, foreign affiliates from more distant home countries are in fact less likely to engage in host-country CSR. Our argument focuses on the ways in which distance affects the MNE's willingness and ability to engage in CSR abroad. We also predict that host-country CSR reputation negatively moderates this relationship. Using Community Reinvestment Act data for foreign bank affiliates from 32 countries in the United States over 1990–2007, we find strong support for our hypotheses. The paper enriches our understanding of CSR practices in MNEs, and of when and how MNEs try to overcome legitimacy issues in host countries.

Date: 2012
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