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Building international business theory: A grounded theory approach

David M Gligor, Carol L Esmark and Ismail Gölgeci
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David M Gligor: University of Mississippi, Department of Marketing, Oxford, USA
Carol L Esmark: Mississippi State University, Department of Marketing, Starkville, USA
Ismail Gölgeci: Norwich Business School, University of East Anglia, Norwich, UK

Journal of International Business Studies, 2016, vol. 47, issue 1, 93-111

Abstract: The field of international business (IB) is in need of more theory development. As such, the main focus of our manuscript was to provide guidance on how to build IB specific theory using grounded theory (GT). Moreover, we contribute to future theory development by identifying areas within IB where GT can be applied and the type of research issues that can be addressed using this methodology. Finally, we make a noteworthy contribution by discussing some of GT’s caveats and limitations, particularly those relevant to IB. This effort is intended to spur further interest in the development of IB theory.

Date: 2016
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