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The ‘Casino Model’ of internationalization: An alternative Uppsala paradigm

Lars Håkanson () and Philip Kappen ()
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Lars Håkanson: Copenhagen Business School
Philip Kappen: Uppsala University

Journal of International Business Studies, 2017, vol. 48, issue 9, No 5, 1103-1113

Abstract: Abstract Forty years after the publication of the original Uppsala Model, we revisit the empirical observations that inspired its conceptual development. The empirical evidence, we suggest, invites the formulation of an alternative and complementary model of the internationalization process of the firm, one that we have named the ‘Casino Model’ of internationalization. The Casino Model uncovers a number of new research issues pertaining to internationalization and to the nature of strategic decision-making under conditions of environmental uncertainty and partial ignorance.

Keywords: Uppsala Model; internationalization theories and foreign market entry theories; managing uncertainty (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (11)

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DOI: 10.1057/s41267-017-0113-9

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