A University Experience with the MBA Export Expansion Program

Warren J Bilkey
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Warren J Bilkey: University of Wisconsin

Journal of International Business Studies, 1973, vol. 4, issue 1, 15-29

Abstract: The University of Wisconsin's experience with the MBA Export Expansion Program have been favorable. It has been a good supplementary education vehicle for students, participating firms seem to have gained from it, and the faculty coordinator has gained useful insights regarding business behavior.The University of Wisconsin Business School has been participating in the Bureau of International Commerce’s MBA Export Expansion Program since its inception in 1970. This is a report of our experiences with it, and a discussion of some of the issues raised by these experiences.© 1973 JIBS. Journal of International Business Studies (1973) 4, 15–29

Date: 1973
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