Selected U.S. Multinational Service Firms in Perspective

Ralph M Gaedeke
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Ralph M Gaedeke: California State University

Journal of International Business Studies, 1973, vol. 4, issue 1, 66 pages

Abstract: Indications are that advertising, consulting, and low firms are rapidly becoming as entrenched in the global market arena as their predecessors. The manufacturing and extractive industries.One of the most significant global developments of post World War II is the massive growth of multinational business operations. Although most of this growth is concentrated in the manufacturing and extractive industries, U.S. Service firms increasingly are establishing beachheads of their own abroad. This development raises questions relating to the underlying motives of and problems encountered in the multinationalization of U.S. service firms. To address these and other issues, a mail survey of multinational advertising, consulting, and law firms was conducted in 1971. A three-page questionnaire, consisting of open-ended questions, served as the survey instrument.© 1973 JIBS. Journal of International Business Studies (1973) 4, 61–66

Date: 1973
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