A Conceptual and Operational Framework for Developing The Long–Range Planning Process

S Prakash Sethi and John Hogle
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S Prakash Sethi: Golden Gate University
John Hogle: Golden Gate University

Journal of International Business Studies, 1973, vol. 4, issue 2, 50 pages

Abstract: Planning is the intermediate step between forecasting and tactical day-to-day decision making. The planning process develops long range strategies by which an enterprise mobilizes its human and physical resources to maximize its operational efficiencies and performance within the frame work of the forecasts. The authors analyze how three variables unique to the international planning process, greater uncertainty, socio-political and cultural conditions, and market conditions, act as constraints in shaping the long-range models of multinational enterprises.© 1973 JIBS. Journal of International Business Studies (1973) 4, 31–50

Date: 1973
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