Born digitals: Thoughts on their internationalization and a research agenda

Sinéad Monaghan (), Esther Tippmann () and Nicole Coviello ()
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Sinéad Monaghan: Trinity College Dublin
Esther Tippmann: National University of Ireland Galway
Nicole Coviello: Wilfrid Laurier University

Journal of International Business Studies, 2020, vol. 51, issue 1, No 3, 22 pages

Abstract: Abstract Johanson and Vahlne (J Int Bus Stud 40(9):1411–1431, 2009) articulate various theoretical mechanisms underpinning the internationalization process; mechanisms they suggest are pertinent across firm type. Their argument builds on their earlier publications and, in this spirit, we consider Johanson and Vahlne (2009) in the contemporary context of digital firms. In particular, we revisit their theorizing as it relates to firms that had only begun to emerge when Johanson and Vahlne published their award-winning paper: born digitals. We address how technological affordances, especially direct engagement with stakeholders, automation, network effects, flexibility and scalability, affect the internationalization of born digitals. We also develop a future agenda for international business research on born digital firms.

Keywords: internationalization; digitization; born digitals; digital firm; scalability; network effects; Decade Award (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (69)

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DOI: 10.1057/s41267-019-00290-0

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