Internationalization of the firm: A discourse-based view
Len J Treviño () and
Jonathan P Doh ()
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Len J Treviño: Florida Atlantic University
Jonathan P Doh: Villanova University
Journal of International Business Studies, 2021, vol. 52, issue 7, No 9, 1375-1393
Abstract While internationalization process theory has deepened our understanding of international expansion, it and many other international business (IB) theories have largely neglected the underlying managerial processes and decision-making contexts of internationalization. In response, we articulate a model that accounts for both the external context and the internal processes leading to internationalization decisions. We argue that internationalization decisions are grounded in contestation and struggle for control, eventually leading to a dominant discourse, consensus, and performativity. We illustrate our model through two contrasting cases of internationalization, and we show how contemporary IB theories can be enhanced by adding a discourse approach.
Keywords: discourse; internationalization theories and foreign market entry; institutional context (search for similar items in EconPapers)
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