From a distance to up close and contextual: Moving beyond the inductive/deductive binary

Mary Yoko Brannen ()
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Mary Yoko Brannen: Professor Emerita San Jose State University

Journal of International Business Studies, 2022, vol. 53, issue 1, No 6, 64-71

Abstract: Abstract Opening a field to a diversity of methods takes maturity of the field, a supportive infrastructure, and time. Now, in the wake of our 50th anniversary, we can say the IB field has reached a certain amount of maturity. In this commentary, I provide the backstory to this year’s big win for qualitative methods – the 2021 Decade Award – and discuss how there has never been a better time for the power of richness from case studies, ethnographies, and a wide range of other types of qualitative research to surface and contribute meaningfully to IB theory.

Keywords: case theoretic approaches; qualitative research; ethnography; meta-analysis (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1057/s41267-021-00473-8

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