Analysis of &“Made in” Product Images—An Exploratory Study

Charles M Lillis and Chem L Narayana
Additional contact information
Charles M Lillis: Washington State University
Chem L Narayana: Washington State University

Journal of International Business Studies, 1974, vol. 5, issue 1, 119-127

Abstract: This article reports the results of an exploratory study comparing U.S. and Japanese consumers' perceptions of various foreign and national “made in” product images. “Made in” profiles of products originating in England, France, Germany, U.S.A., and Japan were constructed using semantic differential responses from U.S. and Japanese consumers. Profile differences are analyzed statistically and implications discussed.© 1974 JIBS. Journal of International Business Studies (1974) 5, 119–127

Date: 1974
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.palgrave-journals.com/jibs/journal/v5/n1/pdf/8490816a.pdf Link to full text PDF (application/pdf)
http://www.palgrave-journals.com/jibs/journal/v5/n1/full/8490816a.html Link to full text HTML (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jintbs:v:5:y:1974:i:1:p:119-127

Ordering information: This journal article can be ordered from
http://www.springer. ... nt/journal/41267/PS2

Access Statistics for this article

Journal of International Business Studies is currently edited by John Cantwell

More articles in Journal of International Business Studies from Palgrave Macmillan, Academy of International Business
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().